Mobile advertising refers to the practice of displaying ads on mobile devices, such as smartphones and tablets, through various channels such as mobile apps, mobile websites, and more.

Here’s how it works:

1. Advertisers create mobile ads and choose their target audience based on factors such as location, age, gender, interests, behaviors, and more.
2. The mobile ad platform uses algorithms to determine which apps, mobile websites, and pages to show the ads on based on the target audience the advertiser has chosen.
3. The mobile ads appear on the selected platforms, and users can interact with the ads by clicking on the ad to view more information, download an app, or visit a website.
4. Advertisers are charged based on the number of clicks the ad received.

Pros of mobile advertising include:

1. Reach: Mobile devices are ubiquitous, and mobile advertising allows advertisers to reach a large and diverse audience wherever they are.
2. Location targeting: Mobile advertising enables advertisers to target users based on their location, allowing them to reach users in specific areas or locations.
3. Cost-effective: Compared to traditional advertising, mobile advertising can be very cost-effective, especially when targeting a specific audience.
4. Measurable results: Advertisers can track the performance of their mobile ads and make data-driven decisions about their campaigns.

Cons of mobile advertising include:

1. Ad blindness: Users may become desensitized to mobile ads, especially if they see the same ad repeatedly, reducing the effectiveness of mobile advertising over time.
2. Privacy concerns: Mobile advertising relies on the collection of user data, which may raise privacy concerns among users and limit the effectiveness of the ad.
3. Low engagement: Mobile ads may not receive as much engagement as other forms of digital advertising, such as social media ads, reducing the impact of the ad.
4. Ad fraud: Some mobile ads may be shown to bots, fake or low-quality traffic, instead of real human users, which can be difficult to detect and reduce the effectiveness of the ad.