For merchants, the main considerations in selecting an affiliate marketing platform are:

1. Affiliate Network Size: A large network of affiliates can help increase visibility and sales for a merchant. Look for platforms with a large and diverse network of affiliates to maximize your reach.
2. Commission Rates: Merchants want to make sure they are offering competitive commission rates to attract and retain quality affiliates. Consider the commission structure offered by different platforms and choose one that provides a fair return on investment.
3. Tracking and Reporting: Good tracking and reporting tools are essential for merchants to measure the success of their affiliate program and make informed decisions. Look for platforms with robust tracking and reporting capabilities.
4. User-Friendliness: Merchants want a platform that is easy to use and provides the tools and resources needed to manage and scale their affiliate program. Look for a platform with a user-friendly interface, helpful support, and training resources.
5. Customization: Consider how customizable the platform is for your specific needs. Look for platforms that allow you to create custom links, set specific commission rates, and track conversions by affiliate.
6. Integration: Make sure the platform integrates seamlessly with your existing systems, such as your e-commerce platform, payment gateway, and CRM.

By considering these factors, merchants can find an affiliate marketing platform that provides the tools, resources, and support needed to manage a successful affiliate program and maximize their return on investment.